Customer-focused online exchange strategies: Does one size fit all

Thomas C. Boyd; Andrew J. Rohm; Dan T. Dunn

doi:10.1016/S0007-6813(04)00030-8

Customer-focused online exchange strategies: Does one size fit all

Thomas C. Boyd, Andrew J. Rohm, Dan T. Dunn

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	67-74
Number of pages	8
Journal	Business Horizons
Volume	47
Issue number	3
DOIs	https://doi.org/10.1016/S0007-6813(04)00030-8
State	Published - May 2004
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1016/S0007-6813(04)00030-8

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title = "Customer-focused online exchange strategies: Does one size fit all",

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AU - Dunn, Dan T.

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JO - Business Horizons

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Customer-focused online exchange strategies: Does one size fit all

ASJC Scopus Subject Areas

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