Customer-focused online exchange strategies: Does one size fit all

Thomas C. Boyd; Andrew J. Rohm; Dan T. Dunn

doi:10.1016/S0007-6813(04)00030-8

Customer-focused online exchange strategies: Does one size fit all

Thomas C. Boyd
, Andrew J. Rohm
, Dan T. Dunn

California State University, Fullerton
Northeastern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	67-74
Number of pages	8
Journal	Business Horizons
Volume	47
Issue number	3
DOIs	https://doi.org/10.1016/S0007-6813(04)00030-8
State	Published - May 2004
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Access to Document

10.1016/S0007-6813(04)00030-8

http://digitalcommons.lmu.edu/mbl_fac/27

Cite this

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title = "Customer-focused online exchange strategies: Does one size fit all",

author = "Boyd, \{Thomas C.\} and Rohm, \{Andrew J.\} and Dunn, \{Dan T.\}",

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AU - Boyd, Thomas C.

AU - Rohm, Andrew J.

AU - Dunn, Dan T.

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DO - 10.1016/S0007-6813(04)00030-8

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SP - 67

EP - 74

JO - Business Horizons

JF - Business Horizons

IS - 3

ER -

Customer-focused online exchange strategies: Does one size fit all

ASJC Scopus Subject Areas

Access to Document

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