Customer satisfaction and customer behavior: The differential role of brand and category expectations

Kamal Gupta; David W. Stewart

doi:10.1007/BF00435741

Customer satisfaction and customer behavior: The differential role of brand and category expectations

Kamal Gupta, David W. Stewart

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	249-263
Number of pages	15
Journal	Marketing Letters
Volume	7
Issue number	3
DOIs	https://doi.org/10.1007/BF00435741
State	Published - 1996
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Customer satisfaction
Expectations
Norms
Recommendations
Repurchase

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10.1007/BF00435741

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title = "Customer satisfaction and customer behavior: The differential role of brand and category expectations",

keywords = "Customer satisfaction, Expectations, Norms, Recommendations, Repurchase",

author = "Kamal Gupta and Stewart, {David W.}",

year = "1996",

doi = "10.1007/BF00435741",

language = "English",

volume = "7",

pages = "249--263",

journal = "Marketing Letters",

issn = "0923-0645",

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TY - JOUR

T1 - Customer satisfaction and customer behavior

T2 - The differential role of brand and category expectations

AU - Gupta, Kamal

AU - Stewart, David W.

PY - 1996

Y1 - 1996

KW - Customer satisfaction

KW - Expectations

KW - Norms

KW - Recommendations

KW - Repurchase

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SP - 249

EP - 263

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Customer satisfaction and customer behavior: The differential role of brand and category expectations

ASJC Scopus Subject Areas

Keywords

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