Customers' relational models as determinants of customer engagement value

Velitchka D. Kaltcheva, Anthony Patino, Michael V. Laric, Dennis A. Pitta, Nicholas Imparato

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)55-61
Number of pages7
JournalJournal of Product and Brand Management
Volume23
Issue number1
DOIs
StatePublished - Mar 11 2014

ASJC Scopus Subject Areas

  • Marketing
  • Management of Technology and Innovation

Keywords

  • Consumer behaviour
  • Engagement
  • Relational models
  • Relationship

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