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Customers’ tales: Special-request motives and responses to frontline employees’ denials

  • Sijun Wang
  • , Liliana L. Bove
  • , Sharon E. Beatty
  • , Fang Chi Lu
  • The University of Melbourne
  • The University of Alabama

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number115803
JournalJournal of Business Research
Volume204
DOIs
StatePublished - Feb 2026

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Cognitive appraisal theory
  • Service triad
  • Service-dominant logic
  • Special requests
  • Value co-creation
  • Value co-destruction

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