Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan; José Antonio Rosa; James Edwin Harris

doi:10.1509/jmkg.69.1.15.55507

Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan, José Antonio Rosa, James Edwin Harris

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	15-31
Number of pages	17
Journal	Journal of Marketing
Volume	69
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.69.1.15.55507
State	Published - Jan 2005
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1509/jmkg.69.1.15.55507

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title = "Decision making and coping of functionally illiterate consumers and some implications for marketing management",

author = "Madhubalan Viswanathan and Rosa, {Jos{\'e} Antonio} and Harris, {James Edwin}",

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language = "English",

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pages = "15--31",

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AU - Harris, James Edwin

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EP - 31

JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

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Decision making and coping of functionally illiterate consumers and some implications for marketing management

ASJC Scopus Subject Areas

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