Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan; José Antonio Rosa; James Edwin Harris

doi:10.1509/jmkg.69.1.15.55507

Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan
, José Antonio Rosa
, James Edwin Harris

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	15-31
Number of pages	17
Journal	Journal of Marketing
Volume	69
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.69.1.15.55507
State	Published - Jan 2005
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Access to Document

10.1509/jmkg.69.1.15.55507

Cite this

@article{c661d26564ab4e98bc2750b9d5157bec,

title = "Decision making and coping of functionally illiterate consumers and some implications for marketing management",

author = "Madhubalan Viswanathan and Rosa, \{Jos{\'e} Antonio\} and Harris, \{James Edwin\}",

year = "2005",

month = jan,

doi = "10.1509/jmkg.69.1.15.55507",

language = "English",

volume = "69",

pages = "15--31",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "Sage Publications",

number = "1",

}

TY - JOUR

T1 - Decision making and coping of functionally illiterate consumers and some implications for marketing management

AU - Viswanathan, Madhubalan

AU - Rosa, José Antonio

AU - Harris, James Edwin

PY - 2005/1

Y1 - 2005/1

UR - https://www.scopus.com/pages/publications/13244277633

UR - https://www.scopus.com/pages/publications/13244277633#tab=citedBy

U2 - 10.1509/jmkg.69.1.15.55507

DO - 10.1509/jmkg.69.1.15.55507

M3 - Review article

AN - SCOPUS:13244277633

SN - 0022-2429

VL - 69

SP - 15

EP - 31

JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

ER -

Decision making and coping of functionally illiterate consumers and some implications for marketing management

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this