Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan; José Antonio Rosa; James Edwin Harris

doi:10.1509/jmkg.69.1.15.55507

Decision making and coping of functionally illiterate consumers and some implications for marketing management

Madhubalan Viswanathan
, José Antonio Rosa
, James Edwin Harris

University of Illinois Urbana-Champaign
Weatherhead School of Management
Saint Norbert College

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	15-31
Number of pages	17
Journal	Journal of Marketing
Volume	69
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.69.1.15.55507
State	Published - Jan 2005
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1509/jmkg.69.1.15.55507

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title = "Decision making and coping of functionally illiterate consumers and some implications for marketing management",

author = "Madhubalan Viswanathan and Rosa, \{Jos{\'e} Antonio\} and Harris, \{James Edwin\}",

year = "2005",

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language = "English",

volume = "69",

pages = "15--31",

journal = "Journal of Marketing",

issn = "0022-2429",

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number = "1",

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AU - Viswanathan, Madhubalan

AU - Rosa, José Antonio

AU - Harris, James Edwin

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DO - 10.1509/jmkg.69.1.15.55507

M3 - Review article

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VL - 69

SP - 15

EP - 31

JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

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Decision making and coping of functionally illiterate consumers and some implications for marketing management

ASJC Scopus Subject Areas

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