Original language | English |
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Title of host publication | Accountable Marketing |
Subtitle of host publication | Linking Marketing Actions to Financial Performance |
Publisher | Taylor and Francis Inc. |
Pages | 3-17 |
Number of pages | 15 |
ISBN (Electronic) | 9781317274827 |
ISBN (Print) | 9780765647061 |
DOIs | |
State | Published - 2016 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting