Delivering to the marketing accountability mandate

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Accountable Marketing
Subtitle of host publication	Linking Marketing Actions to Financial Performance
Publisher	Taylor and Francis Inc.
Pages	3-17
Number of pages	15
ISBN (Electronic)	9781317274827
ISBN (Print)	9780765647061
DOIs	https://doi.org/10.4324/9781315639703
State	Published - 2016

ASJC Scopus Subject Areas

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title = "Delivering to the marketing accountability mandate",

author = "Blair, \{Margaret Henderson\} and Mitch Barns and Kate Sirkin and Stewart, \{David W.\}",

year = "2016",

doi = "10.4324/9781315639703",

language = "English",

isbn = "9780765647061",

pages = "3--17",

booktitle = "Accountable Marketing",

publisher = "Taylor and Francis Inc.",

}

TY - CHAP

T1 - Delivering to the marketing accountability mandate

AU - Blair, Margaret Henderson

AU - Barns, Mitch

AU - Sirkin, Kate

AU - Stewart, David W.

PY - 2016

Y1 - 2016

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BT - Accountable Marketing

PB - Taylor and Francis Inc.

ER -