Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau, Robin Ritchie

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)85-94
Number of pages10
JournalJournal of Public Policy and Marketing
Volume28
Issue number1
DOIs
StatePublished - 2009
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Consumer education
  • Entrepreneurship
  • Low-literate consumer behavior
  • Marketplace literacy
  • Subsistence marketplaces

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