Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

Madhubalan Viswanathan; Srinivas Sridharan; Roland Gau; Robin Ritchie

doi:10.1509/jppm.28.1.85

Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

Madhubalan Viswanathan
, Srinivas Sridharan
, Roland Gau
, Robin Ritchie

University of Illinois Urbana-Champaign
Ivey Business School
Sprott School of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	85-94
Number of pages	10
Journal	Journal of Public Policy and Marketing
Volume	28
Issue number	1
DOIs	https://doi.org/10.1509/jppm.28.1.85
State	Published - 2009
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Consumer education
Entrepreneurship
Low-literate consumer behavior
Marketplace literacy
Subsistence marketplaces

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10.1509/jppm.28.1.85

Cite this

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keywords = "Consumer education, Entrepreneurship, Low-literate consumer behavior, Marketplace literacy, Subsistence marketplaces",

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AU - Ritchie, Robin

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KW - Consumer education

KW - Entrepreneurship

KW - Low-literate consumer behavior

KW - Marketplace literacy

KW - Subsistence marketplaces

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Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

ASJC Scopus Subject Areas

Keywords

Access to Document

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