Determinants of international media purchasing: A survey of media buyers

David W. Stewart; Kevin J. McAuliffe

doi:10.1080/00913367.1988.10673120

Determinants of international media purchasing: A survey of media buyers

David W. Stewart, Kevin J. McAuliffe

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	22-26
Number of pages	5
Journal	Journal of Advertising
Volume	17
Issue number	3
DOIs	https://doi.org/10.1080/00913367.1988.10673120
State	Published - Oct 1 1988
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Access to Document

10.1080/00913367.1988.10673120

Cite this

@article{d90f4d10215d4f51b6a07d0690a91fc5,

title = "Determinants of international media purchasing: A survey of media buyers",

author = "Stewart, {David W.} and McAuliffe, {Kevin J.}",

year = "1988",

month = oct,

day = "1",

doi = "10.1080/00913367.1988.10673120",

language = "English",

volume = "17",

pages = "22--26",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor and Francis Group",

number = "3",

}

TY - JOUR

T1 - Determinants of international media purchasing

T2 - A survey of media buyers

AU - Stewart, David W.

AU - McAuliffe, Kevin J.

PY - 1988/10/1

Y1 - 1988/10/1

UR - http://www.scopus.com/inward/record.url?scp=18744369481&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=18744369481&partnerID=8YFLogxK

U2 - 10.1080/00913367.1988.10673120

DO - 10.1080/00913367.1988.10673120

M3 - Article

AN - SCOPUS:18744369481

SN - 0091-3367

VL - 17

SP - 22

EP - 26

JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

ER -

Determinants of international media purchasing: A survey of media buyers

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this