Differentiating goods and services retailing using form and possession utilities

Robert D. Winsor, Jagdish N. Sheth, Chris Manolis

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)249-255
Number of pages7
JournalJournal of Business Research
Volume57
Issue number3
DOIs
StatePublished - Mar 2004

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Customization
  • Economic utilities
  • Form utility
  • Possession utility
  • Retail classification
  • Retail form
  • Services
  • Tangibility

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