Does a single response category in a scale completely capture a response?

Madhubalan Viswanathan; Mark Bergen; Shantanu Dutta; Terry Childers

doi:10.1002/(SICI)1520-6793(199608)13:5<457::AID-MAR2>3.0.CO;2-8

Does a single response category in a scale completely capture a response?

Madhubalan Viswanathan, Mark Bergen, Shantanu Dutta, Terry Childers

University of Illinois Urbana-Champaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	457-479
Number of pages	23
Journal	Psychology and Marketing
Volume	13
Issue number	5
DOIs	https://doi.org/10.1002/(SICI)1520-6793(199608)13:5<457::AID-MAR2>3.0.CO;2-8
State	Published - Aug 1996
Externally published	Yes

ASJC Scopus Subject Areas

Applied Psychology
Marketing

Access to Document

10.1002/(SICI)1520-6793(199608)13:5<457::AID-MAR2>3.0.CO;2-8

Cite this

@article{f5df72b7c3c140aa83cae45fab97b0f6,

title = "Does a single response category in a scale completely capture a response?",

author = "Madhubalan Viswanathan and Mark Bergen and Shantanu Dutta and Terry Childers",

year = "1996",

month = aug,

doi = "10.1002/(SICI)1520-6793(199608)13:5<457::AID-MAR2>3.0.CO;2-8",

language = "English",

volume = "13",

pages = "457--479",

journal = "Psychology and Marketing",

issn = "0742-6046",