Does cultural similarity matter? Extending the animosity model from a new perspective

Jun Ma, Sijun Wang, Wei Hao

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)319-332
Number of pages14
JournalJournal of Consumer Marketing
Volume29
Issue number5
DOIs
StatePublished - Jul 27 2012

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Consumer behaviour
  • Consumers
  • Cultural similarity
  • Cultural synergy
  • Economic animosity
  • Ethnocentrism
  • War
  • War animosity

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