Doing well by doing good: Pursuing commercial success by internalizing social good in subsistence markets

Madhubalan Viswanathan; Anju Seth; Roland Gau; Avinish Chaturvedi

doi:10.5465/ambpp.2007.26508477

Doing well by doing good: Pursuing commercial success by internalizing social good in subsistence markets

Madhubalan Viswanathan, Anju Seth, Roland Gau, Avinish Chaturvedi

University of Illinois Urbana-Champaign

Research output: Contribution to journal › Conference article › peer-review

Original language	English
Journal	Academy of Management Annual Meeting Proceedings
DOIs	https://doi.org/10.5465/ambpp.2007.26508477
State	Published - 2007
Externally published	Yes
Event	67th Annual Meeting of the Academy of Management, AOM 2007 - Philadelphia, PA, United States Duration: Aug 3 2007 → Aug 8 2007

ASJC Scopus Subject Areas

Management Information Systems
Management of Technology and Innovation

Keywords

Bottom of the pyramid
Subsistence marketplaces

Access to Document

10.5465/ambpp.2007.26508477

Cite this

@article{6357ed44c51c42799e33cbd8dc3a7426,

title = "Doing well by doing good: Pursuing commercial success by internalizing social good in subsistence markets",

keywords = "Bottom of the pyramid, Subsistence marketplaces",

author = "Madhubalan Viswanathan and Anju Seth and Roland Gau and Avinish Chaturvedi",

year = "2007",

doi = "10.5465/ambpp.2007.26508477",

language = "English",

journal = "Academy of Management Annual Meeting Proceedings",

issn = "0065-0668",

note = "67th Annual Meeting of the Academy of Management, AOM 2007 ; Conference date: 03-08-2007 Through 08-08-2007",

}

TY - JOUR

T1 - Doing well by doing good

T2 - 67th Annual Meeting of the Academy of Management, AOM 2007

AU - Viswanathan, Madhubalan

AU - Seth, Anju

AU - Gau, Roland

AU - Chaturvedi, Avinish

PY - 2007

Y1 - 2007

KW - Bottom of the pyramid

KW - Subsistence marketplaces

UR - http://www.scopus.com/inward/record.url?scp=85207389894&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85207389894&partnerID=8YFLogxK

U2 - 10.5465/ambpp.2007.26508477

DO - 10.5465/ambpp.2007.26508477

M3 - Conference article

AN - SCOPUS:85087999104

SN - 0065-0668

JO - Academy of Management Annual Meeting Proceedings

JF - Academy of Management Annual Meeting Proceedings

Y2 - 3 August 2007 through 8 August 2007

ER -

Doing well by doing good: Pursuing commercial success by internalizing social good in subsistence markets

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this