Driving a difference: the role of the Covid-19 pandemic in U.S. consumers’ information search behaviors and purchasing of Japanese automobiles

Aidin Namin, Seth Ketron

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)488-499
Number of pages12
JournalJournal of Product and Brand Management
Volume32
Issue number3
DOIs
StatePublished - Mar 1 2023

ASJC Scopus Subject Areas

  • Marketing
  • Management of Technology and Innovation

Keywords

  • Automobile industry
  • COVID-19 pandemic
  • Durable products
  • Information search
  • Japanese automobiles
  • Segmentation
  • United States

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