E-tail emotion regulation: Examining online hedonic product purchases

My Bui, Elyria Kemp

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)155-170
Number of pages16
JournalInternational Journal of Retail and Distribution Management
Volume41
Issue number2
DOIs
StatePublished - Feb 2013

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Consumer behaviour
  • Electronic commerce
  • Emotion regulation
  • Hedonic products
  • Online retailing
  • Retailing

Cite this