| Original language | English |
|---|---|
| Pages (from-to) | 361-369 |
| Number of pages | 9 |
| Journal | Journal of Advertising Research |
| Volume | 60 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1 2020 |
ASJC Scopus Subject Areas
- Communication
- Marketing
Effectiveness and efficiency of tv’s brand-building power: A historical review: Why the persuasion rating point (prp) is a more accurate metric than the grp
- Frank Findley
- , Kelly Johnson
- , Douglas Crang
- , David W. Stewart
Research output: Contribution to journal › Article › peer-review