Effects of household characteristics on low-income family businesses: evidence from India

Saravana Jaikumar; Madhubalan Viswanathan; Shantanu Dutta; Arun Sreekumar

doi:10.1108/JRME-02-2024-0043

Effects of household characteristics on low-income family businesses: evidence from India

Saravana Jaikumar
, Madhubalan Viswanathan
, Shantanu Dutta
, Arun Sreekumar

Marketing and Business Law

Indian Institute of Management Calcutta
University of Illinois Urbana-Champaign
University of Southern California
Indian Institute of Management Ahmedabad

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	383-408
Number of pages	26
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	27
Issue number	3
DOIs	https://doi.org/10.1108/JRME-02-2024-0043
State	Published - Oct 2025

ASJC Scopus Subject Areas

Business and International Management
Strategy and Management
Marketing

Keywords

IHDS
Low-income family business
Necessity entrepreneurship
Opportunity entrepreneurship
Subsistence entrepreneurs
Subsistence marketplaces

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10.1108/JRME-02-2024-0043

Cite this

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title = "Effects of household characteristics on low-income family businesses: evidence from India",

keywords = "IHDS, Low-income family business, Necessity entrepreneurship, Opportunity entrepreneurship, Subsistence entrepreneurs, Subsistence marketplaces",

author = "Saravana Jaikumar and Madhubalan Viswanathan and Shantanu Dutta and Arun Sreekumar",

note = "Publisher Copyright: {\textcopyright} 2025, Saravana Jaikumar, Madhubalan Viswanathan, Shantanu Dutta and Arun Sreekumar.",

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TY - JOUR

T1 - Effects of household characteristics on low-income family businesses

T2 - evidence from India

AU - Jaikumar, Saravana

AU - Viswanathan, Madhubalan

AU - Dutta, Shantanu

AU - Sreekumar, Arun

PY - 2025/10

Y1 - 2025/10

KW - IHDS

KW - Low-income family business

KW - Necessity entrepreneurship

KW - Opportunity entrepreneurship

KW - Subsistence entrepreneurs

KW - Subsistence marketplaces

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UR - https://www.scopus.com/pages/publications/105005540125#tab=citedBy

U2 - 10.1108/JRME-02-2024-0043

DO - 10.1108/JRME-02-2024-0043

M3 - Article

AN - SCOPUS:105005540125

SN - 1471-5201

VL - 27

SP - 383

EP - 408

JO - Journal of Research in Marketing and Entrepreneurship

JF - Journal of Research in Marketing and Entrepreneurship

IS - 3

ER -

Effects of household characteristics on low-income family businesses: evidence from India

ASJC Scopus Subject Areas

Keywords

Access to Document

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