Effects of pictorial product-warnings on low-literate consumers

Haeran Jae; Madhubalan Viswanathan

doi:10.1016/j.jbusres.2012.02.008

Effects of pictorial product-warnings on low-literate consumers

Haeran Jae
, Madhubalan Viswanathan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1674-1682
Number of pages	9
Journal	Journal of Business Research
Volume	65
Issue number	12
DOIs	https://doi.org/10.1016/j.jbusres.2012.02.008
State	Published - Dec 2012
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Literacy
Low-literate consumers
Pictorial warning
Subsistence markets

Access to Document

10.1016/j.jbusres.2012.02.008

Cite this

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title = "Effects of pictorial product-warnings on low-literate consumers",

keywords = "Literacy, Low-literate consumers, Pictorial warning, Subsistence markets",

author = "Haeran Jae and Madhubalan Viswanathan",

year = "2012",

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doi = "10.1016/j.jbusres.2012.02.008",

language = "English",

volume = "65",

pages = "1674--1682",

journal = "Journal of Business Research",

issn = "0148-2963",

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AU - Jae, Haeran

AU - Viswanathan, Madhubalan

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KW - Literacy

KW - Low-literate consumers

KW - Pictorial warning

KW - Subsistence markets

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VL - 65

SP - 1674

EP - 1682

JO - Journal of Business Research

JF - Journal of Business Research

IS - 12

ER -

Effects of pictorial product-warnings on low-literate consumers

ASJC Scopus Subject Areas

Keywords

Access to Document

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