Effects of using a nonverbal (Musical) cue on recall and playback of television advertising: Implications for advertising tracking

David W. Stewart

doi:10.1016/S0148-2963(97)00067-2

Effects of using a nonverbal (Musical) cue on recall and playback of television advertising: Implications for advertising tracking

David W. Stewart

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-51
Number of pages	13
Journal	Journal of Business Research
Volume	42
Issue number	1
DOIs	https://doi.org/10.1016/S0148-2963(97)00067-2
State	Published - May 1998
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1016/S0148-2963(97)00067-2

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Effects of using a nonverbal (Musical) cue on recall and playback of television advertising: Implications for advertising tracking

ASJC Scopus Subject Areas

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