Emotions in advertising

David W. Stewart, Jon Morris, Aditi Grover

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The SAGE Handbook of Advertising
Publisher	SAGE Publications Inc.
Pages	120-134
Number of pages	15
ISBN (Electronic)	9781848607897
ISBN (Print)	9781412918862
DOIs	https://doi.org/10.4135/9781848607897.n8
State	Published - Jan 1 2007
Externally published	Yes

ASJC Scopus Subject Areas

@inbook{6d23996e9d7043978b1b05ded33229e0,

title = "Emotions in advertising",

author = "Stewart, {David W.} and Jon Morris and Aditi Grover",

year = "2007",

month = jan,

day = "1",

doi = "10.4135/9781848607897.n8",

language = "English",

isbn = "9781412918862",

pages = "120--134",

booktitle = "The SAGE Handbook of Advertising",

publisher = "SAGE Publications Inc.",

}

TY - CHAP

T1 - Emotions in advertising

AU - Stewart, David W.

AU - Morris, Jon

AU - Grover, Aditi

PY - 2007/1/1

Y1 - 2007/1/1

UR - http://www.scopus.com/inward/record.url?scp=77951483915&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77951483915&partnerID=8YFLogxK

U2 - 10.4135/9781848607897.n8

DO - 10.4135/9781848607897.n8

M3 - Chapter

AN - SCOPUS:77951483915

SN - 9781412918862

SP - 120

EP - 134

BT - The SAGE Handbook of Advertising

PB - SAGE Publications Inc.

ER -