Emotions in advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The SAGE Handbook of Advertising
Publisher	SAGE Publications Inc.
Pages	120-134
Number of pages	15
ISBN (Electronic)	9781848607897
ISBN (Print)	9781412918862
DOIs	https://doi.org/10.4135/9781848607897.n8
State	Published - Jan 1 2007
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Emotions in advertising",

author = "Stewart, \{David W.\} and Jon Morris and Aditi Grover",

year = "2007",

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language = "English",

isbn = "9781412918862",

pages = "120--134",

booktitle = "The SAGE Handbook of Advertising",

publisher = "SAGE Publications Inc.",

}

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AU - Morris, Jon

AU - Grover, Aditi

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BT - The SAGE Handbook of Advertising

PB - SAGE Publications Inc.

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