Employees' decision making in the face of customers' fuzzy return requests

Sijun Wang, Sharon E. Beatty, Jeanny Liu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)69-86
Number of pages18
JournalJournal of Marketing
Volume76
Issue number6
DOIs
StatePublished - Nov 2012

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Compliance
  • Fuzzy requests
  • Legitimacy
  • Motivated reasoning
  • Retail returns
  • Role theory
  • Script theory

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