Enhancing marketing theory in academic research

David W. Stewart, George M. Zinkhan

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	477-480
Number of pages	4
Journal	Journal of the Academy of Marketing Science
Volume	34
Issue number	4
DOIs	https://doi.org/10.1177/0092070306291975
State	Published - Oct 2006
Externally published	Yes

ASJC Scopus Subject Areas

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