@article{b73f022fe56b46a098864988d693b376,
title = "Envisioning the future of advertising creativity research alternative perspectives",
author = "Thomas Bernardin and Paul Kemp-Robertson and Stewart, \{David W.\} and Cheng Yan and Heather Wan and Rossiter, \{John R.\} and Sunil Erevelles and Robert Roundtree and Zinkhan, \{George M.\} and Nobuyuki Fukawa",
year = "2008",
doi = "10.2753/JOA0091-3367370411",
language = "English",
volume = "37",
pages = "131--150",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "Taylor and Francis Group",
number = "4",
}