Epilogue

Craig T. Gugel, David W. Stewart

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAccountable Marketing
Subtitle of host publicationLinking Marketing Actions to Financial Performance
PublisherTaylor and Francis Inc.
Pages261-265
Number of pages5
ISBN (Electronic)9781317274827
ISBN (Print)9780765647061
DOIs
StatePublished - Jan 1 2016

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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