@inbook{42457d9514f242ba92e1d974c095eb78,
title = "Evaluating Customer Special Requests",
keywords = "Customer, Frontline employees, Measurement, Scale, Special request scale",
author = "Sijun Wang and Beatty, {Sharon E.} and Betsy Holloway",
note = "Publisher Copyright: {\textcopyright} 2019, Academy of Marketing Science.",
year = "2019",
month = apr,
day = "2",
doi = "10.1007/978-3-030-02568-7_155",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "573--579",
booktitle = "Developments in Marketing Science",
}