Evaluating Customer Special Requests

Sijun Wang; Sharon E. Beatty; Betsy Holloway

doi:10.1007/978-3-030-02568-7_155

Evaluating Customer Special Requests

Sijun Wang
, Sharon E. Beatty
, Betsy Holloway

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Finding New Ways to Engage and Satisfy Global Customers
Subtitle of host publication	Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Publisher	Springer Nature
Pages	573-579
Number of pages	7
DOIs	https://doi.org/10.1007/978-3-030-02568-7_155
State	Published - Apr 2 2019

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Customer
Frontline employees
Measurement
Scale
Special request scale

Access to Document

10.1007/978-3-030-02568-7_155

Cite this

Wang, S., Beatty, S. E., & Holloway, B. (2019). Evaluating Customer Special Requests. In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 573-579). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-02568-7_155

Evaluating Customer Special Requests. / Wang, Sijun; Beatty, Sharon E.; Holloway, Betsy.
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature, 2019. p. 573-579 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Wang, S, Beatty, SE & Holloway, B 2019, Evaluating Customer Special Requests. in Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 573-579. https://doi.org/10.1007/978-3-030-02568-7_155

Wang S, Beatty SE, Holloway B. Evaluating Customer Special Requests. In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature. 2019. p. 573-579. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-030-02568-7_155

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Evaluating Customer Special Requests

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this