Executional factors and advertising effectiveness: A replication

David W. Stewart; Scott Koslow

doi:10.1080/00913367.1989.10673158

Executional factors and advertising effectiveness: A replication

David W. Stewart
, Scott Koslow

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	21-32
Number of pages	12
Journal	Journal of Advertising
Volume	18
Issue number	3
DOIs	https://doi.org/10.1080/00913367.1989.10673158
State	Published - Oct 1 1989
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

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10.1080/00913367.1989.10673158

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title = "Executional factors and advertising effectiveness: A replication",

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year = "1989",

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journal = "Journal of Advertising",

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JO - Journal of Advertising

JF - Journal of Advertising

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Executional factors and advertising effectiveness: A replication

ASJC Scopus Subject Areas

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