Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

Bin Li, Sijun Wang, Li Lei, Fangjun Li

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)317-332
Number of pages16
JournalJournal of Consumer Marketing
Volume39
Issue number4
DOIs
StatePublished - May 23 2022

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • A sense of meaning
  • Eudaimonic well-being
  • Experiential advantage
  • Motivational autonomy

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