Explaining buyers' responses to sellers' violation of trust

Sijun Wang; Lenard C. Huff

doi:10.1108/03090560710773336

Explaining buyers' responses to sellers' violation of trust

Sijun Wang, Lenard C. Huff

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1033-1052
Number of pages	20
Journal	European Journal of Marketing
Volume	41
Issue number	9-10
DOIs	https://doi.org/10.1108/03090560710773336
State	Published - 2007
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Buyer-seller relationships
Service failures
Trust

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10.1108/03090560710773336

Cite this

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Explaining buyers' responses to sellers' violation of trust

ASJC Scopus Subject Areas

Keywords

Access to Document

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