@article{a4c90cae617e4ca8b4c068c8b00307ee,
title = "Factors influencing Chinese youth consumers' acceptance of mobile marketing",
keywords = "China, Communication technologies, Consumer behaviour, Marketing communications, Mobile communication systems, Young adults",
author = "Gao, {Tao Tony} and Fareena Sultan and Rohm, {Andrew J.}",
year = "2010",
month = nov,
day = "2",
doi = "10.1108/07363761011086326",
language = "English",
volume = "27",
pages = "574--583",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "7",
}