@article{5aa1e7b356444024a4e800e92341b4f0,
title = "Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets",
keywords = "Consumer acceptance of new technology, Global marketing and branding, Marketing communications, Mobile and wireless communications, Mobile marketing, Mobile privacy",
author = "Fareena Sultan and Rohm, {Andrew J.} and Gao, {Tao (Tony)}",
year = "2009",
month = nov,
doi = "10.1016/j.intmar.2009.07.003",
language = "English",
volume = "23",
pages = "308--320",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Sage Publications",
number = "4",
}