Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Julian K.Saint Clair, Mitchell Hamilton, Delancy Bennett

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages125-129
Number of pages5
DOIs
StatePublished - 2017

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Strategy and Management
  • Marketing

Keywords

  • Contingency Information
  • Positive Main Effect
  • Purchase Intention
  • Stereotype Threat
  • Underrepresented Group

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