Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Julian K. Saint Clair; Mitchell Hamilton; Delancy Bennett

doi:10.1007/978-3-319-45596-9_171

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Clemson University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Creating Marketing Magic and Innovative Future Marketing Trends
Subtitle of host publication	Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Publisher	Springer Nature
Pages	919-923
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-45596-9_171
State	Published - Jan 7 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Contingency Information
Positive Main Effect
Purchase Intention
Stereotype Threat
Underrepresented Group

Access to Document

10.1007/978-3-319-45596-9_171

Cite this

Saint Clair, J. K., Hamilton, M., & Bennett, D. (2017). Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. In Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (pp. 919-923). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_171

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. / Saint Clair, Julian K.; Hamilton, Mitchell; Bennett, Delancy.
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2017. p. 919-923 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Saint Clair, JK , Hamilton, M & Bennett, D 2017, Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 919-923. https://doi.org/10.1007/978-3-319-45596-9_171

Saint Clair JK , Hamilton M, Bennett D. Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. In Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature. 2017. p. 919-923. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_171

Saint Clair, Julian K. ; Hamilton, Mitchell ; Bennett, Delancy. / Fight Fire with Fire : Using One Stereotype to Overcome Another via Contingency Information. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, 2017. pp. 919-923 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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