Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Julian K.Saint Clair; Mitchell Hamilton; Delancy Bennett

doi:10.1007/978-3-319-47331-4_22

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Julian K.Saint Clair
, Mitchell Hamilton
, Delancy Bennett

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing at the Confluence between Entertainment and Analytics
Subtitle of host publication	proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor.
Publisher	Springer Nature
Pages	125-129
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-47331-4_22
State	Published - Apr 30 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Contingency Information
Positive Main Effect
Purchase Intention
Stereotype Threat
Underrepresented Group

Access to Document

10.1007/978-3-319-47331-4_22

Cite this

Clair, J. K. S., Hamilton, M., & Bennett, D. (2017). Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. In Marketing at the Confluence between Entertainment and Analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor. (pp. 125-129). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_22

Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. / Clair, Julian K.Saint; Hamilton, Mitchell; Bennett, Delancy.
Marketing at the Confluence between Entertainment and Analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor.. Springer Nature, 2017. p. 125-129 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Clair, JKS, Hamilton, M & Bennett, D 2017, Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. in Marketing at the Confluence between Entertainment and Analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor.. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 125-129. https://doi.org/10.1007/978-3-319-47331-4_22

Clair JKS, Hamilton M, Bennett D. Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information. In Marketing at the Confluence between Entertainment and Analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor.. Springer Nature. 2017. p. 125-129. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_22

Clair, Julian K.Saint ; Hamilton, Mitchell ; Bennett, Delancy. / Fight Fire with Fire : Using One Stereotype to Overcome Another via Contingency Information. Marketing at the Confluence between Entertainment and Analytics: proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi, editor.. Springer Nature, 2017. pp. 125-129 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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