First Quarter: Make a Game Plan

Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael

doi:10.1007/978-3-031-77506-2_3

First Quarter: Make a Game Plan

Sascha Raithel
, Charles R. Taylor
, David W. Stewart
, Alexander Mafael

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The kickoff is not the beginning of the game. Long before the teams take the field there have been careful, data-driven analyses of the competitor, the strengths and weaknesses of the team relative to the competitor, and the opportunities for success. Such analyses identify specific objectives for play and gameplan. The first quarter provides an opportunity to execute against these objectives and make adjustments to the game plan. Winning advertising follows the same pattern: analysis, setting objectives, executing, and adjusting in response to feedback. This chapter explores objectives and objective setting for advertising, the game plan for success.

Original language	English
Title of host publication	Winning the Advertising Game: Lessons from the Super Bowl Ad Champions
Editors	Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Place of Publication	Cham
Publisher	Springer Nature Switzerland
Pages	37-45
Number of pages	9
ISBN (Print)	978-3-031-77506-2
DOIs	https://doi.org/10.1007/978-3-031-77506-2_3
State	Published - 2025

Keywords

Department: Marketing
Email: [email protected]
Pure

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10.1007/978-3-031-77506-2_3

Cite this

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ER -

First Quarter: Make a Game Plan

Abstract

Keywords

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