@article{ac187c86f2704240ad0d0e87daf64090,
title = "{"}Fish out of water{"}: Understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective",
keywords = "Consumers, English language, Immigrants, Individual behaviour, Literacy",
author = "Madhu Viswanathan and Carlos Torelli and Sukki Yoon and Hila Riemer",
year = "2010",
doi = "10.1108/07363761011078262",
language = "English",
volume = "27",
pages = "524--533",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "6",
}