@article{730d59ba5c7747468f48020bd9059576,
title = "Franchisor's cumulative franchising experience and its impact on franchising management strategies",
keywords = "Contractual relationship, Experience, Franchise system management, Franchisees, Franchising",
author = "Tarique Hossain and Sijun Wang",
year = "2008",
month = apr,
day = "1",
doi = "10.1080/10466690802081376",
language = "English",
volume = "15",
pages = "43--69",
journal = "Journal of Marketing Channels",
issn = "1046-669X",
number = "1",
}