Frequent shopper programs: Supermarketers’ new tool to stimulate store loyalty

Susan Lawmaster; David W. Stewart

doi:10.1300/J057v01n01_05

Frequent shopper programs: Supermarketers’ new tool to stimulate store loyalty

Susan Lawmaster, David W. Stewart

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-76
Number of pages	22
Journal	Journal of Promotion Management
Volume	1
Issue number	1
DOIs	https://doi.org/10.1300/J057v01n01_05
State	Published - Feb 12 1992
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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Frequent shopper programs: Supermarketers’ new tool to stimulate store loyalty

ASJC Scopus Subject Areas

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