| Original language | English |
|---|---|
| Pages (from-to) | 55-76 |
| Number of pages | 22 |
| Journal | Journal of Promotion Management |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 12 1992 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Frequent shopper programs: Supermarketers’ new tool to stimulate store loyalty
- Susan Lawmaster
- , David W. Stewart
Research output: Contribution to journal › Article › peer-review