@article{c807d52990c04ceab85c83ea8fad9176,
title = "From impactful research to sustainable innovations for subsistence marketplaces",
keywords = "Base of the pyramid, Entrepreneur, Markets, Strategy, Subsistence, Sustainable innovations",
author = "Cheryl Nakata and Madhubalan Viswanathan",
year = "2012",
month = dec,
doi = "10.1016/j.jbusres.2012.02.005",
language = "English",
volume = "65",
pages = "1655--1657",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",
number = "12",
}