From Poolside to Profit Margins: A Deep Dive into Playa Hotels & Resorts

Elisabeth Zygmunt

From Poolside to Profit Margins: A Deep Dive into Playa Hotels & Resorts

Elisabeth Zygmunt

Research output: Thesis › Honors Thesis

Abstract

From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels & Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of $1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with well-known brand names. This report includes a comprehensive business and industry overview, financial valuation models, and a detailed discussion of the assumptions used in the models. I will provide specific recommendations for Playa to improve its operations and business model, consistent with the growth assumed in my financial models.

Original language	English
Awarding Institution	Loyola Marymount University
Supervisors/Advisors	Tran, Hai, Advisor
State	Published - Apr 1 2025
Externally published	Yes

Access to Document

http://digitalcommons.lmu.edu/honors-thesis/561

Cite this

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title = "From Poolside to Profit Margins: A Deep Dive into Playa Hotels \& Resorts",

abstract = "From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels \& Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of \$1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with well-known brand names. This report includes a comprehensive business and industry overview, financial valuation models, and a detailed discussion of the assumptions used in the models. I will provide specific recommendations for Playa to improve its operations and business model, consistent with the growth assumed in my financial models.",

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AB - From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels & Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of $1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with well-known brand names. This report includes a comprehensive business and industry overview, financial valuation models, and a detailed discussion of the assumptions used in the models. I will provide specific recommendations for Playa to improve its operations and business model, consistent with the growth assumed in my financial models.

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