Front-of-package product labels: Influences of varying nutritional food labels on parental decisions

My Bui, Velitchka D. Kaltcheva, Anthony Patino, Richard C. Leventhal

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)352-361
Number of pages10
JournalJournal of Product and Brand Management
Volume22
Issue number5
DOIs
StatePublished - 2013

ASJC Scopus Subject Areas

  • Marketing
  • Management of Technology and Innovation

Keywords

  • Consumer information format
  • Decision-making processes
  • Food nutrition labelling
  • Front-of-package labelling
  • Parental food choices
  • Product and brand management

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