@article{0d902110aaba41879ef735c8e6f4f3a1,
title = "Functional illiteracy and nutritional education in the United States: A research-based approach to the development of nutritional education materials for functionally illiterate consumers",
keywords = "Consumer literacy, Educational programs, Functional illiteracy, Nutritional education",
author = "Madhu Viswanathan and Roland Gau",
year = "2005",
month = dec,
doi = "10.1177/0276146705280635",
language = "English",
volume = "25",
pages = "187--201",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications",
number = "2",
}