@article{63e8c29234bc407b9b9b42799b523bae,
title = "Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students{\textquoteright} Skill Development",
keywords = "4Cs, client-based projects, collaboration, communication, creativity, critical thinking, digital marketing, live project-based learning, meta-skills, technical skills",
author = "Rohm, {Andrew J.} and Matt Stefl and Noriko Ward",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2021.",
year = "2021",
month = aug,
doi = "10.1177/02734753211001409",
language = "English",
volume = "43",
pages = "204--215",
journal = "Journal of Marketing Education",
issn = "0273-4753",
publisher = "Sage Publications",
number = "2",
}