| Original language | English |
|---|---|
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | Journal of Marketing |
| Volume | 66 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 2002 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Research output: Contribution to journal › Editorial › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | Journal of Marketing |
| Volume | 66 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 2002 |
| Externally published | Yes |