Original language | English |
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Title of host publication | The Routledge Handbook of Strategic Communication |
Publisher | Taylor and Francis |
Pages | 201-213 |
Number of pages | 13 |
ISBN (Electronic) | 9781136207129 |
ISBN (Print) | 9780367367732 |
State | Published - Nov 20 2014 |
Externally published | Yes |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
- General Arts and Humanities
- General Social Sciences